Liverpool increased their revenue by 17 per cent in 2015, earning a total of £298.1 million, placing them ninth in the latest Deloitte Football Money League report.
The 19th edition of the financial study, which is once again topped by Real Madrid, sees the Reds occupy the same spot as the previous year. However, the Merseysiders recorded an £42.3m increase of income, with the growth largely due to participation in the 2014-15 Champions League.
Liverpool exited at the group stage, but having not featured in the prestigious competition since 2009-10, the club saw an upturn in both matchday revenue (£11.7m at 26%) and broadcast income (£21.9m at 21%).
Despite average league attendances at Anfield marginally dipping, the four European home games, as well as three extra domestic fixtures due to cup runs, ensured a rise in matchday takings. Commercial receipts were also bolstered, swelling by £8.7m.
Despite average league attendances at Anfield marginally dipping, the four European home games, as well as three extra domestic fixtures due to cup runs, ensured a rise in matchday takings. Commercial receipts were also bolstered, swelling by £8.7m.
However, the Anfield outfit did lose out on £4.7m Premier League prize money due to their fall down the standings from second place in 2013-14.
With the redevelopment of the club's home expected to be completed during the next campaign, matchday revenue is expected to further strengthen as the ground’s capacity increases to 54,000.
The Reds' broadcasting figures will drop significantly, though due to non-participation in the Champions League this season, before ballooning when the new Premier League TV rights deal comes into effect in 2016-17.
Arsenal (£331.3m) and Chelsea (£319.5m) are Liverpool’s closest Premier League competitors on the list. Manchester United are the best performing English team, and trail only Real Madrid and Barcelona.
The trick for the Reds to consistently grow their income and move up the Money League would be to ensure they return and remain in Europe’s premier club competition. That would be the best way to complement the extra revenue from a redeveloped Anfield as well as the new Premier League TV rights deal.
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